Blog
Marketing your app when you’re the whole team
Short video, SEO, building in public and competitor research, written for people who would rather be shipping.
How to market a mobile app with short videos (no face required)
A practical plan for marketing a mobile app with TikTok, Reels and Shorts: formats that work without showing your face, how to film your screen, and how often to post.
Video
15 TikTok hook formulas for app founders (with examples)
Fill-in-the-blank TikTok hooks written for people promoting an app, grouped by type, with examples for mobile apps, SaaS and dev tools.
SEO
SEO for indie hackers: the first 20 articles to write for your app
A concrete list of the first 20 blog articles to write for your app, in the order that tends to bring signups soonest, with keyword types and a simple publishing plan.
Building in public
Build in public: what to post when nothing happened this week
Ran out of milestones? 14 build-in-public post ideas for slow weeks, with examples, a weekly template and tips for X, LinkedIn and short video.
SEO
How to find the keywords your competitors rank for (free and paid)
Find the keywords and pages that bring your competitors search traffic, with free tools first, then paid ones, and turn the results into an article plan.